Free Starter Pack Before you start using Claude for Excel, apply these best practices
← All Comparisons

Go Fig vs. Runway Financial

Software Tool

Runway is a well-designed FP&A modeling tool for finance teams. Go Fig is the Financial Intelligence Graph underneath the entire business, with AI financial analysts that diagnose margin drivers and size capital scenarios on live operational data. Built for strategic CFOs who make the capital call, not just build the model.

Go Fig Finance Dashboard

Runway

  • Primarily a modeling tool for finance teams
  • Forecasts rely on finance's assumptions about what other teams will spend
  • Self-serve implementation requires internal resources
  • Limited Excel interoperability
  • Lighter diagnostic and capital-strategy capabilities

Go Fig

  • Financial Intelligence Graph connected to ERP, CRM, HRIS, and operational systems
  • AI financial analysts diagnose margin and size capital scenarios, not just model
  • Forecasts built on live actuals, not finance's assumptions about other teams
  • White-glove implementation, our team builds the graph for you
  • Bi-directional Excel sync, work lands where your team already sits

The Comparison at a Glance

CapabilityRunwayGo Fig
Primary buyerFinance / FP&AStrategic CFO
CategoryFP&A modeling toolFinancial Intelligence Graph + AI analysts
Data foundationFinance assumptions plus integrationsLive operational data across every system
Scope of workModel building and reportingSegmentation, reconciliation, capital scenarios
ImplementationSelf-serve setupWhite-glove, the graph and analysts are built for you
Excel compatibilityLimitedBi-directional sync
What-if scenariosFinance-drivenAI analysts run capital scenarios on live data

What Runway Does Well

Runway is a well-designed FP&A platform that excels at:

  • Financial modeling: Intuitive model builder that replaces complex spreadsheets
  • Scenario planning: Run what-if analyses on financial assumptions
  • Collaborative reporting: Share live dashboards with stakeholders
  • Clean UX: Modern interface that’s easier to learn than legacy FP&A tools

For finance teams that want to upgrade from spreadsheets, Runway is a solid choice.

Where the Approaches Differ

The fundamental difference is what the tool is for.

Runway: A Place to Build the Model

Runway replaces the spreadsheet with a modern modeling surface. Finance builds the plan, enters assumptions about what other departments will do, and runs scenarios on those assumptions. Marketing’s spend is whatever finance thinks it will be.

Go Fig: The Layer Underneath the Decisions

Go Fig doesn’t ask you to rebuild your model in a new tool. The Financial Intelligence Graph connects every system that touches your P&L and balance sheet. AI financial analysts run segmentation on live actuals, diagnose what’s driving margin, and size capital scenarios against real debt capacity and retained earnings. The work lands in Excel or Slack, not in a new destination.

Why this matters: strategic CFOs don’t need a better place to type assumptions. They need the diagnostic work done and the capital picture already sized when they walk into the board meeting.

Go Fig’s Key Differentiators

1. Diagnosis Over Modeling

Runway is built to model once finance decides what the plan is. Go Fig is built to tell you what the plan should be, by running segmentation on live data and surfacing where margin actually comes from.

2. Capital Strategy as a First-Class Citizen

Go Fig’s AI analysts size debt capacity against coverage ratios, model retained-earnings reinvestment, and stress-test the cash runway under scenarios. The capital allocation call is the output, not a side effect.

3. White-Glove Implementation

Runway is largely self-serve. Go Fig’s team builds your graph, wires your systems, configures the analysts to your chart of accounts, and trains your team. Live in under 30 days without pulling finance off their day jobs.

4. Excel Stays

Most finance teams still live in Excel for detailed work, board decks, and ad-hoc analysis. Go Fig syncs bi-directionally so your workbooks stay powered by live data. No rebuild.

5. Live Operational Foundation

Go Fig connects 100+ systems, ERP, CRM, HRIS, and operational tools, pulling real-time actuals. The numbers the CFO makes decisions on are always grounded in what’s actually happening, not what someone typed last month.

The Bottom Line

Runway makes finance teams better at building models. Go Fig makes strategic CFOs sharper on the decisions only they can make. Margin diagnosis, segmentation, and capital sizing, run by AI analysts on live data from every system in the business.

If your need is primarily a better finance modeling tool, Runway is worth evaluating. If your need is a Financial Intelligence Graph and AI analysts that tell you where margin comes from and how much capital you can afford to deploy, Go Fig solves the root problem.

Every team plans. Every plan connects.

Drive aligned, data-informed decisions with unified inputs from sales, marketing, and operations.

Sales Forecasts

Track CRM deals, ARR, win rates, and contract value, all tied to revenue goals. Sales owns their forecast, and finance sees the impact on cash flow and runway in real time.

  • Pipeline value and stage conversion rates
  • ARR and bookings forecast by rep and region
  • Churn and renewal projections
  • Closed/won tied directly to revenue recognition
Go Fig sales forecast dashboard with CRM pipeline metrics and revenue projections

Marketing Spend & Performance

Track spend by channel and campaign, align on ROI, and adjust plans as performance evolves. Marketing plans their budget, and the financial model shows the impact on CAC and pipeline.

  • Budget vs. actuals by channel and campaign
  • Customer acquisition cost (CAC) in real time
  • ROI by channel with historical benchmarks
  • Pipeline contribution tied to marketing spend
Go Fig marketing dashboard with spend breakdown, CAC trends, and ROI by channel

Headcount Plans

Plan roles, start dates, and compensation across teams while staying within budget. See how every hire affects burn rate, runway, and department budgets before you post the job.

  • Team headcount by department and role
  • Start dates with ramp assumptions
  • Fully loaded compensation (salary + benefits + equipment)
  • Variance vs. approved headcount plan
Go Fig headcount planning with staffing timeline, compensation, and budget variance

What your new financial reporting toolkit could look like

Everything your team needs to plan, forecast, and make decisions in one connected platform.

AI Analysis AI

Celeste explains variances and generates board-ready summaries with audit trails.

Go Fig AI analyst Celeste

Anomaly Alerts

Get notified the moment a metric breaks pattern. Spot variances before they show up at close.

Go Fig anomaly alerts

Real-Time Reporting

Live financial dashboards that update as your data changes. Drill into any number to its source system.

Go Fig real-time reporting

Excel Sync

Bi-directional sync keeps your existing Excel models powered by live data.

Go Fig Excel sync

Unlimited Data Analytics from Excel MCP

No more downloading CSVs from PowerBI or waiting on a data analyst to write SQL. Pull any metric, any cut, any period directly into Excel via the Go Fig MCP.

Go Fig MCP analytics in Excel

Write-back to Accounting from Excel MCP

Push journal entries, classifications, and adjustments back to QuickBooks or NetSuite directly from Excel.

Go Fig Excel write-back to accounting

Cross-Functional Collaboration

One source of truth across Finance, Sales, and Ops. Plans, actuals, and assumptions stay aligned without merging spreadsheets.

Go Fig cross-functional collaboration

Multi-Entity Consolidation

Consolidate across subsidiaries with currency conversion and intercompany eliminations.

Go Fig multi-entity consolidation

Data Governance & Access Controls

Role-based access, full audit trails, SSO, and MFA. SOC 2 Type II certified.

Go Fig data governance and access controls

How It Works

Watch a 2-minute walkthrough from our founder.

Go Fig founder walkthrough video

Month-End Automations

Automate recurring close tasks: reconciliation, consolidation, and report delivery on schedule.

Go Fig month-end close automation

Modernize your finance team

1

Week 1: Discovery

Our team learns your business, connects your data sources, and maps your planning workflows across every department. You keep working while we do the heavy lifting.

2

Week 2-3: Build

We build your connected financial model, configure planning templates for each department, and set up what-if scenarios tailored to your business. No data engineers or technical skills required on your end.

3

Week 4: Launch

Your teams start planning in Go Fig. We train every department, validate the model against your actuals, and ensure everything ties out. Ongoing support included.

Ready to See Go Fig in Action?

Get a personalized demo showing how Go Fig compares to your current approach.

Request a Demo