Nathan Freystaetter founded Go Fig in 2023 to help finance and product teams use data better with the power of code alongside the familiarity of spreadsheet functions. With AI and a simple, intuitive UI, the users of the app can perform advanced analytics on large, connected datasets without needing to write a single line of code.

Nathan has a background in Finance and Data Science in Fortune 500 and has built this technology to "replicate himself" and build a tool for smaller enterprises to perform like a larger enterprise without the cost of hiring a full data team.