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Go Fig + Amplitude

Go Fig reads your Amplitude usage data so you know how an account is using your product before a renewal or expansion call.

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Key facts

Marketing
Access
Read only
Sign-in
API key and secret key
Where data lives
Go Fig's secured Google Cloud storage in the US
How often it updates
Once a day by default, faster on larger plans

What you can do with Amplitude in Go Fig

Amplitude shows what people do in your product, but that rarely reaches the rep about to call them. Go Fig reads your Amplitude data and puts it beside the account in your CRM. Before a call, you can see whether a customer has been active or has gone quiet. Celeste, Go Fig's AI analyst, can answer questions about an account's usage in plain words. Go Fig only reads from Amplitude and never changes anything there.

Usage before a renewal call

See whether an account has been using the product or has gone quiet, so the renewal conversation starts from what is true.

Spot accounts ready to expand

Ask Celeste which customers are most active, then check those accounts in your CRM before you reach out.

Context for onboarding

After a deal closes, see whether the new customer has started using what they bought, so onboarding check-ins are about real progress.

What Go Fig reads from Amplitude

Events Event properties Users and user properties Sessions Cohorts

How to connect Amplitude

Copy your Amplitude keys

In Amplitude, open the settings for the project you want to connect and copy the API key and the secret key. Each Amplitude project has its own pair.

Paste them into Go Fig

Add both keys in Go Fig. The secret key stays with Go Fig and is used only to read your data.

Go Fig brings in your usage data

Go Fig brings in past records on the first connection, then keeps them current. It keeps a copy in its secured Google Cloud storage in the US, walled off from every other company's data.

Ask about an account

Ask Celeste about a customer you know well to check that usage lines up with the account in your CRM. If it doesn't, a solutions engineer can help match the two.

Questions about Go Fig + Amplitude

How does this help me as an account executive?

You walk into a renewal or expansion call knowing whether the customer is actually using the product. That is the question most reps guess at.

Can Go Fig change anything in Amplitude?

No. Go Fig only reads from Amplitude. It never creates, edits, or deletes anything there.

What do we need to connect it?

The API key and secret key from your Amplitude project settings. There is no sign-in flow for Amplitude, the keys are how it connects.

Where does our Amplitude data live?

Go Fig keeps a copy in its secured Google Cloud storage in the US, walled off from every other company's data.

How often does it update?

Once a day by default, at a time your team sets. Larger plans can update it every hour or every 15 minutes.

Ready to connect Amplitude?

A solutions engineer connects it with you on the call. Then you see Go Fig work on your own data.

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