What Are Automated Insights?
Automated Insights is Go Fig’s proactive intelligence layer that continuously analyzes your data and alerts you to what matters. Instead of waiting for you to ask questions, Automated Insights:
- Monitors metrics for unusual changes
- Detects emerging trends and patterns
- Identifies anomalies that warrant investigation
- Surfaces opportunities you might have missed
- Delivers actionable alerts to the right people
Think of it as having a tireless analyst watching your data 24/7 and tapping you on the shoulder when something needs attention.
How Do Automated Insights Work?
Continuous Monitoring
Automated Insights watches your key metrics around the clock:
- Revenue, margin, and profitability
- Cash position and working capital
- Operational KPIs
- Budget variance thresholds
- Data quality indicators
Anomaly Detection
The system identifies unusual patterns:
Statistical anomalies: Values outside expected ranges based on historical patterns
Trend breaks: Sudden changes in direction or velocity
Comparative anomalies: Metrics behaving differently than correlated metrics
Seasonal departures: Patterns that don’t match expected seasonality
Root Cause Analysis
When an anomaly is detected, the system analyzes why:
- What changed? (which dimensions contributed)
- When did it start? (timing of the shift)
- How significant? (magnitude and impact)
- What’s the likely cause? (correlation with other events)
Alert Delivery
Insights are delivered where you work:
- Email summaries (daily or real-time)
- Dashboard notifications
- Slack/Teams messages
- In-app alerts
- Workflow triggers
Automated Insights Examples
Revenue Anomaly
Detection: “Daily revenue is 23% below expected for this day of week”
Analysis: “The gap is driven by a 45% drop in Product Category A, specifically from Enterprise customers. This correlates with the pricing change deployed yesterday.”
Action: “Review pricing change impact. [View Details] [Acknowledge]“
Margin Trend
Detection: “Gross margin has declined for 4 consecutive weeks”
Analysis: “The trend is driven by increasing COGS in raw materials (+8%) while prices have remained flat. This pattern began after the new supplier contract started.”
Action: “Review supplier pricing. Analyze margin by product. [View Details]“
Cash Alert
Detection: “Projected cash position will fall below $500K threshold in 12 days”
Analysis: “Large AP payments scheduled ($850K) combined with slower-than-expected AR collections (DSO increased 5 days) create the shortfall.”
Action: “Review AR aging for collection opportunities. Consider payment timing. [View Forecast]“
Budget Variance
Detection: “Marketing spend is tracking 35% over budget YTD”
Analysis: “Overage driven by unplanned agency fees in Q1. Current run rate will exceed annual budget by $120K.”
Action: “Review with Marketing. Adjust forecast or reallocate budget. [View Details]“
Customizing Automated Insights
Threshold Configuration
Define what matters to your business:
- Alert when revenue drops more than X%
- Notify when cash falls below $Y
- Flag variances greater than Z% or $W
Metric Selection
Choose which metrics to monitor:
- All semantic layer metrics (comprehensive)
- Selected KPIs (focused)
- Custom metrics you define
Alert Routing
Control who sees what:
- CFO gets cash and margin alerts
- Controllers get variance alerts
- Operations gets fulfillment metrics
- Everyone gets data quality issues
Frequency and Sensitivity
Balance signal vs. noise:
- More sensitive = more alerts, catch everything
- Less sensitive = fewer alerts, only major issues
- Real-time vs. daily digest delivery
Automated Insights vs. Manual Analysis
| Aspect | Manual Analysis | Automated Insights |
|---|---|---|
| Coverage | Limited by time | Comprehensive |
| Speed | Days/weeks | Real-time |
| Consistency | Varies by analyst | Always watching |
| Pattern detection | Human intuition | Statistical + AI |
| Scalability | Limited | Unlimited metrics |
| Proactivity | Reactive | Proactive |
Integration with Celeste
Automated Insights and Celeste work together:
Automated Insights detects that something unusual happened
Celeste helps you understand why and what to do about it
When you receive an insight alert, you can ask Celeste:
“Why did shipping costs spike last week?” “What customers are driving the AR increase?” “How does this compare to last year?”
Getting Started
Automated Insights is available on Go Fig Growth and Enterprise plans. Setup involves:
- Define key metrics: Which measures matter most to your business
- Set thresholds: What constitutes an anomaly worth alerting
- Configure routing: Who should receive which types of insights
- Tune sensitivity: Adjust based on alert volume and relevance
Most customers start seeing valuable insights within days of enabling monitoring.