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Celeste

Celeste is Go Fig's AI analyst. You ask about your business in your own words, and she answers from your own data with an audit trail that shows how she got there.

What Is Celeste?

Celeste is the AI analyst built into Go Fig. Ask a question the way you would ask a colleague, like “Which customers brought in the most revenue this quarter?”, and she answers from the CRM, the accounting system, and the other data your team connected. There is no code to write and no report builder to learn.

She reads the same data as Go Fig’s agents. When an agent flags something, like a deal that went quiet or a proposal still unsigned, ask Celeste why, and her answer matches the flag.

What Can Celeste Do for Your Team?

  • Answer questions across your systems. “Revenue by customer this quarter against last” or “renewals closing this quarter” works as written, custom fields included.
  • Turn an answer into a dashboard. Describe the view you want and she builds the layout, charts, and data. Refine it with a follow-up.
  • Make a question repeat. “Send me last week’s revenue by customer every Monday” becomes a report that runs on its own.
  • Flag what you missed. She watches your data and points out numbers that break from the trend and records that look wrong.

How Is Celeste Different From ChatGPT?

ChatGPT answers from what it was trained on. Celeste answers from your own business data and knows your metric definitions.

  • Every answer shows its work. You can see what she looked up and how she got there, then ask a follow-up about any number.
  • She sees what you can see. Her access follows your role, and every question is logged.

What Data Does Celeste Send to the AI Model?

Only what she needs to answer. That means your question, the names of your tables and fields, your metric definitions, up to 100 example records you are allowed to see, and a capped slice of the results. Personal details like emails and phone numbers are removed first.

Your data is never used to train an AI model, and your whole database and your passwords are never sent.

Celeste is included on every Go Fig plan. See Celeste for how she works beside every agent, and Data and AI services for the reporting she is part of.

Related terms

Data Silos

Data silos are systems that hold related facts but do not share them, so nobody sees the whole picture without copying data between them by hand.

HubSpot

HubSpot is a CRM platform that many small and mid-sized sales teams, IT MSPs among them, sell from. Its Sales Hub holds the deals, contacts, companies, and sales activity a rep works every day.

Salesforce

Salesforce is a CRM platform where a sales team tracks its accounts, contacts, leads, and opportunities, along with the calls, emails, and meetings behind each one.

Single Source of Truth

A single source of truth means every fact your business depends on has one home, so two systems never disagree about it.

More Go Fig Product terms

AI Classification

AI Classification is Go Fig's automated categorization and tagging of transactions, expenses, and data records, using machine learning to apply consistent labels, reduce manual coding, and catch miscategorized items.

AI Financial Analyst

An AI Financial Analyst is an autonomous AI agent that performs the work of a junior or mid-level analyst, data pulls, reconciliation, segmentation, variance analysis, and forecast updates, inside the tools the finance team already uses.

Automated Insights

Automated Insights is Go Fig's proactive intelligence feature that continuously monitors your data, detects anomalies and trends, and delivers actionable alerts, surfacing what matters before you think to ask.

All glossary terms

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