Nathan Freystaetter founded Go Fig in 2023 to help finance and product teams use data better with the power of code alongside the familiarity of spreadsheet functions. With AI and a simple, intuitive UI, the users of the app can perform advanced analytics on large, connected datasets without needing to write a single line of code.
Nathan has a background in Finance and Data Science in Fortune 500 and has built this technology to “replicate himself” and build a tool for smaller enterprises to perform like a larger enterprise without the cost of hiring a full data team.
The gap Go Fig is closing
Large enterprises have data teams. Mid-market companies usually don’t, or they have one or two analysts buried under ad-hoc requests. The consequence is predictable: finance leaders spend most of their time gathering and cleaning data, and the strategic questions that actually move the business get rushed or skipped.
That gap is what Go Fig was built to close. Instead of hiring a four-person analytics team to get one segment P&L, a 50 to 500 employee company can bring Go Fig in, and inside 30 days have a Financial Intelligence Graph running: every source system (ERP, CRM, warehouse, spreadsheets) stitched into a governed model, with AI financial analysts traversing it to answer the questions a CFO actually asks.
From a founder with the problem
The reason Nathan is building this is because he lived it. Years in Capital One’s data organization, then time running a small business (Beehive Waffle Co), then consulting with other small enterprises, made the pattern clear: the analyst-hours it takes to get a usable answer are the same whether the company has $10M in revenue or $10B. The technology should be what scales, not the headcount.
Go Fig’s senior-analyst-led engagement model is a direct response to that. Every customer gets a real senior analyst to build and tune the graph, and Celeste (the AI financial analyst) does the work underneath. The customer doesn’t log into a dashboard; they get answers in Excel, Slack, and the tools they already use.
Why Greenville
Greenville’s finance and operations talent pool, and the presence of large finance-heavy employers like Michelin and BMW, make it a strong place to build a company that sells to finance leaders. The Greenville EDC, SCRA, and local innovation programs have been meaningful partners in Go Fig’s early growth.
