Go Fig vs. Runway Financial
Software ToolRunway is a well-designed FP&A modeling tool for finance teams. Go Fig connects and reconciles every system across the business and loads fresh data into the Excel your team already uses, with Celeste, an AI analyst, that diagnoses margin drivers on live operational data. Built for the finance practitioner who needs reconciled, current numbers, not just a place to build the model.
Runway
- Primarily a modeling tool for finance teams
- Forecasts rely on finance's assumptions about what other teams will spend
- Self-serve implementation requires internal resources
- Limited Excel interoperability
- Lighter diagnostic and reconciliation capabilities
Go Fig
- Connects ERP, CRM, HRIS, and operational systems into one reconciled model
- Celeste diagnoses margin and runs segmentation, not just model
- Forecasts built on live actuals, not finance's assumptions about other teams
- White-glove implementation, our team builds the connections for you
- Bi-directional Excel sync, work lands where your team already sits
The Comparison at a Glance
| Capability | Runway | Go Fig |
|---|---|---|
| Primary buyer | Finance / FP&A | Finance team |
| Category | FP&A modeling tool | Connected, reconciled data in Excel + Celeste |
| Data foundation | Finance assumptions plus integrations | Live operational data across every system |
| Scope of work | Model building and reporting | Segmentation, reconciliation, reporting |
| Implementation | Self-serve setup | White-glove, the connections and reporting are built for you |
| Excel compatibility | Limited | Bi-directional sync |
| What-if scenarios | Finance-driven | Celeste runs scenarios on live data |
What Runway Does Well
Runway is a well-designed FP&A platform that excels at:
- Financial modeling: Intuitive model builder that replaces complex spreadsheets
- Scenario planning: Run what-if analyses on financial assumptions
- Collaborative reporting: Share live dashboards with stakeholders
- Clean UX: Modern interface that’s easier to learn than legacy FP&A tools
For finance teams that want to upgrade from spreadsheets, Runway is a solid choice.
Where the Approaches Differ
The fundamental difference is what the tool is for.
Runway: A Place to Build the Model
Runway replaces the spreadsheet with a modern modeling surface. Finance builds the plan, enters assumptions about what other departments will do, and runs scenarios on those assumptions. Marketing’s spend is whatever finance thinks it will be.
Go Fig: Connected, Reconciled Data Loaded Into Your Excel
Go Fig doesn’t ask you to rebuild your model in a new tool. It connects every system that touches your P&L and balance sheet and reconciles it into one governed model. Celeste runs segmentation on live actuals, diagnoses what’s driving margin, and traces every number back to the source transaction. The work lands in the Excel you already use, or in Slack, not in a new destination.
Why this matters: finance teams don’t need a better place to type assumptions. They need the manual data pull gone, the numbers reconciled, and the diagnosis already done when they walk into the board meeting.
Go Fig’s Key Differentiators
1. Diagnosis Over Modeling
Runway is built to model once finance decides what the plan is. Go Fig is built to tell you what’s actually happening, by running segmentation on live data and surfacing where margin actually comes from.
2. Reconciled, Traceable Numbers as a First-Class Citizen
Celeste reconciles across systems, flags variances, and traces every number back to the source transaction. The number you can defend in front of the board is the output, not a side effect. Your data stays in your environment, never pasted into a public chatbot, never used to train an outside model.
3. White-Glove Implementation
Runway is largely self-serve. Go Fig’s team connects your systems, reconciles your data, configures Celeste to your chart of accounts, and trains your team. Live in under 30 days without pulling finance off their day jobs.
4. Excel Stays
Most finance teams still live in Excel for detailed work, board decks, and ad-hoc analysis. Go Fig syncs bi-directionally so your workbooks stay powered by live data. No rebuild.
5. Live Operational Foundation
Go Fig connects 100+ systems, ERP, CRM, HRIS, and operational tools, pulling real-time actuals. The numbers your finance team makes decisions on are always grounded in what’s actually happening, not what someone typed last month.
The Bottom Line
Runway makes finance teams better at building models. Go Fig gives the finance team current, reconciled numbers they can trust, inside the Excel they already use. Margin diagnosis, segmentation, and reconciliation, run by Celeste on live data from every system in the business.
If your need is primarily a better finance modeling tool, Runway is worth evaluating. If your need is to kill the manual data pull, get your systems reconciled, and put an AI analyst on your data inside Excel, Go Fig solves the root problem.
Every team plans. Every plan connects.
Drive aligned, data-informed decisions with unified inputs from sales, marketing, and operations.
Sales Forecasts
Track CRM deals, ARR, win rates, and contract value, all tied to revenue goals. Sales owns their forecast, and finance sees the impact on cash flow and runway in real time.
- Pipeline value and stage conversion rates
- ARR and bookings forecast by rep and region
- Churn and renewal projections
- Closed/won tied directly to revenue recognition
Marketing Spend & Performance
Track spend by channel and campaign, align on ROI, and adjust plans as performance evolves. Marketing plans their budget, and the financial model shows the impact on CAC and pipeline.
- Budget vs. actuals by channel and campaign
- Customer acquisition cost (CAC) in real time
- ROI by channel with historical benchmarks
- Pipeline contribution tied to marketing spend
Headcount Plans
Plan roles, start dates, and compensation across teams while staying within budget. See how every hire affects burn rate, runway, and department budgets before you post the job.
- Team headcount by department and role
- Start dates with ramp assumptions
- Fully loaded compensation (salary + benefits + equipment)
- Variance vs. approved headcount plan
What your new financial reporting toolkit could look like
Everything your team needs to plan, forecast, and make decisions in one connected platform.
AI Analysis AI
Celeste explains variances and generates board-ready summaries with audit trails.
Anomaly Alerts
Get notified the moment a metric breaks pattern. Spot variances before they show up at close.
Real-Time Reporting
Live financial dashboards that update as your data changes. Drill into any number to its source system.
Excel Sync
Bi-directional sync keeps your existing Excel models powered by live data.
Unlimited Data Analytics from Excel MCP
No more downloading CSVs from PowerBI or waiting on a data analyst to write SQL. Pull any metric, any cut, any period directly into Excel via the Go Fig MCP.
Write-back to Accounting from Excel MCP
Push journal entries, classifications, and adjustments back to QuickBooks or NetSuite directly from Excel.
Cross-Functional Collaboration
One source of truth across Finance, Sales, and Ops. Plans, actuals, and assumptions stay aligned without merging spreadsheets.
Multi-Entity Consolidation
Consolidate across subsidiaries with currency conversion and intercompany eliminations.
Data Governance & Access Controls
Role-based access, full audit trails, SSO, and MFA. SOC 2 Type II certified.
How It Works
Watch a 2-minute walkthrough from our founder.
Month-End Systems
Systems that handle recurring close tasks: reconciliation, consolidation, and report delivery on schedule.
Modernize your finance team
Week 1: Discovery
Our team learns your business, connects your data sources, and maps your planning workflows across every department. You keep working while we do the heavy lifting.
Week 2-3: Build
We build your connected financial model, configure planning templates for each department, and set up what-if scenarios tailored to your business. No data engineers or technical skills required on your end.
Week 4: Launch
Your teams start planning in Go Fig. We train every department, validate the model against your actuals, and ensure everything ties out. Ongoing support included.
Ready to See Go Fig in Action?
Get a personalized demo showing how Go Fig compares to your current approach.
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