Outreach + Go Fig
Connect Outreach to Go Fig for sales engagement analytics and pipeline performance insights.
Outreach is where your reps and SDRs actually execute. Sequences, steps, calls, meetings, and prospect touches pile up fast, but the data sits stranded from the revenue it produces and the comp expense it consumes. Go Fig pulls sequences, prospects, activities, calls, meetings, and persona mappings from Outreach into the Financial Intelligence Graph and joins them to opportunity and booking data from your CRM plus rep comp and tooling cost from accounting. The result is the view finance and RevOps actually need: cost per booked meeting, sequence ROI by persona, SDR payback, and ramp curves anchored on real activity volume rather than self-reported rep effort. Celeste can reason across sequence-step conversion, call connect rates, and meeting-to-opportunity yield to surface which plays produce pipeline and which are just expensive noise, without anyone exporting CSVs from Outreach into a spreadsheet again.
Key facts
- API
- Outreach REST API v2
- Grain
- Prospect, sequence step, and activity level
- Personas
- Native persona and buyer-role mapping
- Call data
- Dialer connects, duration, disposition
- Sync cadence
- Hourly incremental, 15-min on Premium
What you can do with Outreach data in Go Fig
Cost per booked meeting
Combine Outreach meeting-booked events with SDR comp, tooling, and data-enrichment spend from accounting to produce a fully loaded cost per SAL and cost per opportunity by segment.
Sequence ROI by persona
Join Outreach sequence-step performance to CRM opportunity outcomes, filtered by Outreach persona and buyer role, so RevOps can kill sequences that produce activity without pipeline.
SDR ramp and payback
Track activity volume, meeting yield, and opportunity creation per rep from hire date, then layer in fully loaded comp to model payback period and productivity ramp.
Data available from Outreach
Go Fig extracts and normalizes the following data from your Outreach account:
How to connect Outreach
Create the Outreach OAuth app
In the Outreach admin console, register Go Fig as an OAuth application and approve read scopes on prospects, sequences, activities, mailings, calls, meetings, and users. The connection uses a refresh-token flow so the token persists across admin changes.
Select sequences, personas, and users
Pick which sequences you want tracked, which personas are in scope (outbound cold, inbound MQL, expansion, win-back), and which user groups represent active reps versus admin accounts. Historical and archived sequences are available for backfill if you want trend data.
Map Outreach stages to pipeline events
Outreach prospect stages (Added, Approached, Replied, Meeting Booked, Opportunity) get mapped to your standard pipeline funnel so cross-tool reporting with Salesforce or HubSpot stays consistent. Celeste pre-suggests the mapping based on stage order.
Join to CRM and accounting
If Salesforce or HubSpot is already connected, Go Fig auto-joins Outreach prospects to CRM leads and contacts on email and domain, then joins meeting events to opportunity creation. Rep comp and tooling spend from accounting close the loop on cost per booked meeting.
Authentication: OAuth 2.0 against the Outreach REST API v2 with a refresh-token flow. Scopes are limited to read on prospects, sequences, activities, mailings, calls, meetings, and users. The connection runs as a dedicated integration user so sync volume does not affect individual rep rate limits.
Common Questions About Outreach Integration
Does Go Fig pull sequence-step level data or just aggregated sequence performance?
Step level. Every step in every sequence lands as its own row, with send counts, open, reply, click, and bounce metrics per step. This is what lets Celeste answer questions like 'which step in the enterprise outbound sequence has the lowest reply rate' without anyone building a report in Outreach first.
How does Go Fig handle Outreach personas and buyer roles?
Personas sync as native attributes on the prospect and account records. If your team uses Outreach persona mapping (ICP, economic buyer, champion, end user), those categorizations are preserved so sequence and meeting analysis can be filtered by role. Persona-level ROI is one of the more common analyses finance teams run once the data is joined to CRM outcomes.
Can Go Fig connect Outreach activity to closed revenue?
Yes, this is the primary reason finance teams connect Outreach. Prospects join to CRM leads and contacts on email, domain, and Outreach-to-CRM sync ID. Meeting events join to opportunity creation timestamps. Once an opportunity closes in Salesforce or HubSpot, the full attribution chain from cold touch to closed revenue is queryable in a single flow, and Celeste can segment it by rep, sequence, persona, or ICP fit.
What about call recording data and dialer metrics?
Call metadata syncs, including connect rates, call duration, disposition codes, and rep-to-prospect call volume. Raw audio and transcripts stay in Outreach for privacy reasons, but everything needed for productivity and cost analysis (dials per day, connect rate, talk time, conversion to meeting) is in the Financial Intelligence Graph.
How does sync handle Outreach rate limits?
Outreach enforces 10,000 requests per hour per user and a burst limit of 300 per minute. Go Fig uses a dedicated integration user and incremental sync anchored on updated_at timestamps, so steady-state sync typically consumes less than 5 percent of the hourly quota even for teams with hundreds of reps and thousands of active sequences.
Related Sales integrations
Other systems Go Fig connects into the Financial Intelligence Graph, often alongside Outreach.
Ready to connect Outreach?
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