Know what they read before you call
See the campaigns and emails a contact opened or clicked, so your follow-up picks up where their interest is.
Go Fig + ActiveCampaign
Go Fig reads ActiveCampaign so you can see which emails a contact opened and clicked before you follow up on their deal.
Key facts
What you can do with ActiveCampaign in Go Fig
Your marketing team sends email from ActiveCampaign. You want to know what a contact actually engaged with before you call. A solutions engineer connects ActiveCampaign with you during setup. Go Fig reads it and never sends anything through it. Your brief can then show which campaigns a contact opened and clicked, next to the deal you are working.
Warmer follow-ups
When a contact on an open deal clicks a pricing or case study email, it shows up in your brief. The follow-up Go Fig drafts waits for your OK.
Context at onboarding
Before a kickoff call, check which emails the new customer's team engaged with, so you know what they already know.
What Go Fig reads from ActiveCampaign
How to connect ActiveCampaign
Book setup with a solutions engineer
ActiveCampaign is connected with a solutions engineer, not self-serve. Schedule a demo and they walk through it with you or whoever owns ActiveCampaign.
Copy your API URL and key
In ActiveCampaign, go to Settings, then Developer. Copy the API URL (it looks like https://youraccount.api-us1.com) and the API key. Give both to your solutions engineer.
Pick what matters for your deals
Choose the contact and deal custom fields your team relies on, such as industry or contract value, so they show up as plain columns next to each account.
Check it in Go Fig
Go Fig brings in past records on the first connection, then keeps them current. Look up a contact you know and confirm their campaign activity is there.
Questions about Go Fig + ActiveCampaign
Will Go Fig send emails through ActiveCampaign?
No. Go Fig only reads ActiveCampaign. Any follow-up Go Fig drafts waits for your OK in your Feed, and nothing goes out through ActiveCampaign.
Does this help me find new leads?
No. Go Fig works the contacts and deals you already have. ActiveCampaign data tells you what those people engaged with, so your next touch on an existing deal is better timed.
Can I set this up myself?
Not yet. A solutions engineer connects ActiveCampaign with you during setup. Schedule a demo to get started.
How often does ActiveCampaign data update?
Once a day by default, at a time your team sets. Larger plans can update it every hour or every 15 minutes.
Where is my ActiveCampaign data stored?
Go Fig keeps a copy in its secured Google Cloud storage in the US, walled off from every other company's data. Everyone on your team sees only what their role allows.
Ready to connect ActiveCampaign?
A solutions engineer connects it with you on the call. Then you see Go Fig work on your own data.