Facebook Ads + Go Fig

Marketing

Integrate Facebook Ads data with Go Fig for social advertising ROI and spend management.

Facebook advertising reaches billions, but measuring true ROI is challenging. Go Fig connects your Facebook Ads account to your financial data, letting you see real return on social spend, not just Facebook's attribution. Understand which campaigns actually drive revenue and optimize accordingly.

Connect Facebook Ads See All Integrations

Key facts

Grain: Campaign, ad set, creative
Attribution windows: 1d, 7d, 28d click/view
Multi-account: Business Manager native
Sync cadence: Hourly (spend fresh)

SOC 2 Type II · All integrations

What you can do with Facebook Ads data in Go Fig

Social Ad ROI

Measure true return on Facebook ad spend using actual revenue data.

Cross-Channel Attribution

Compare Facebook performance against other channels with unified metrics.

Audience Profitability

Understand which audiences generate the most profitable customers.

Data available from Facebook Ads

Go Fig extracts and normalizes the following data from your Facebook Ads account:

Campaigns

Ad sets

Ads

Spend

Impressions

Reach

Clicks

Conversions

Audiences

Placements

Creative data

Demographics

How to connect Facebook Ads

Connect Meta Business

Authenticate via Meta Business Login. You'll select which Business Manager and which Ad Accounts inside it to expose to Go Fig. Customers running multiple brands typically connect each Ad Account separately so spend reporting stays clean.

Choose attribution windows

Meta defaults to 7-day click + 1-day view. Many finance teams want to compare against 28-day click for closer alignment to revenue. Go Fig pulls multiple attribution settings so you can model both alongside actuals from your accounting system.

Pull spend and conversion grain

Sync at campaign, ad set, ad, and creative grain depending on how granular your reporting needs to be. Daily spend grain is the default; hourly is available for performance teams running heavy budget shifts.

Join to revenue

Tie ad spend to booked revenue from your accounting and CRM systems via UTM, Conversions API event, or customer email match (for Advantage+ shopping). Output: blended CAC and channel-level CAC payback that finance can defend in board reviews.

Authentication: OAuth 2.0 via Meta Business Login. Connection is scoped to specific Ad Accounts inside a Business Manager. Read-only access to ads_read and read_insights permissions.

Common Questions About Facebook Ads Integration

How does Go Fig handle Meta's iOS 14.5+ attribution gaps?

Meta's reported conversions undercount post-iOS 14.5, especially for view-through. Go Fig pulls Meta's attributed conversions plus your own first-party conversion data (from your CRM, accounting system, or Conversions API) and reconciles them. The output is a more accurate spend-to-revenue picture than either source alone.

Can I track ROAS across multiple Meta accounts and brands?

Yes. Connect multiple Ad Accounts under one Business Manager, or connect across multiple Business Managers. Go Fig preserves Ad Account ID as a column so you can roll up by brand, business unit, or globally. Currency is normalized to your reporting currency at the daily exchange rate.

What's the lookback for historical Facebook Ads data?

Initial sync pulls up to 37 months of history (Meta's API limit). Most customers backfill 24 months for year-over-year comparisons. After backfill, Go Fig syncs incrementally every 4 hours by default, with 1-hour cadence available.

Does Go Fig support creative-level reporting?

Yes. Sync at the ad and creative level to compare creative variants by spend, CPM, CTR, and downstream revenue. Creative metadata (ad copy, image URL, video ID) is pulled so you can build a creative performance dashboard without leaving Go Fig.

How does Facebook Ads spend reconcile to my Meta invoice?

Reported spend in the Ads API matches your Meta invoice within rounding for accounts on monthly billing. For threshold-billed accounts, daily spend rolls up cleanly. Go Fig reconciles to the invoice automatically and flags any variance over 1%, which is usually a credit, refund, or a paused account adjustment.