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Go Fig + Google Analytics

Go Fig reads your Google Analytics traffic, sources, and conversions so website results sit next to sales and revenue in your dashboards, reports, and Celeste.

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Key facts

Marketing
Access
Read only
Sign-in
Your Google account (OAuth)
Where data lives
Go Fig's secured Google Cloud storage in the US
How often it updates
Once a day by default, faster on larger plans

What you can do with Google Analytics in Go Fig

Your website is where many buyers meet the company first, and Google Analytics knows where those visitors came from and what they did. Go Fig reads your Google Analytics data, including traffic sources, campaigns, landing pages, and conversions, and puts it beside your CRM, your books, and the rest of your data. A dashboard can show traffic and conversions by source next to new customers and revenue, so the website is measured with the same numbers as everything else. Celeste, Go Fig's AI analyst, can say which landing pages converted best this month. Before a first call, anyone on the team can see which pages and campaigns are drawing interest. Go Fig only reads from Google Analytics and never changes your settings.

Website results beside revenue

Sessions, conversions, and traffic by source sit in the same dashboard as new customers and revenue from your CRM, so site trends and sales trends are on one page.

A weekly website summary

Ask Celeste to send last week's traffic, top landing pages, and conversions every Monday, and it becomes a scheduled report you can edit anytime.

Know what they read

See which pages and case studies get the most attention, so your first call leads with the work buyers already looked at.

What Go Fig reads from Google Analytics

Sessions and users Events Page views Conversions Traffic source, medium, campaign Landing pages Geography and devices

How to connect Google Analytics

Sign in with Google

Sign in with a Google account that can view your Google Analytics property (OAuth). Go Fig asks only for permission to read.

Go Fig brings in your site data

Go Fig reads sessions, events, traffic sources, and pages. It brings in past records on the first connection, then keeps them current.

Connect your CRM too

Site data means more next to sales. If your CRM is connected, Celeste can work across both.

Ask about your traffic

Ask Celeste about a page or campaign you know to check the data came through as expected. A solutions engineer can help if something looks off.

Questions about Go Fig + Google Analytics

Will Go Fig bring more visitors or leads to our site?

No. Go Fig works the pipeline you already have. It reads your analytics so you can report on the traffic you get, and it does not drive traffic.

Can Go Fig change our Google Analytics setup?

No. The connection is read only. Go Fig never edits your properties or settings.

Who should sign in?

Someone whose Google account can view your Google Analytics property, usually a person on your marketing team.

Where does our Google Analytics data live?

Go Fig keeps a copy in its secured Google Cloud storage in the US, walled off from every other company's data.

How often does it update?

Once a day by default, at a time your team sets. Larger plans can update it every hour or every 15 minutes.

Ready to connect Google Analytics?

A solutions engineer connects it with you on the call. Then you see Go Fig work on your own data.

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