Know what they read
See which pages and case studies get the most attention, so your first call leads with the work prospects already looked at.
Go Fig + Google Analytics
Go Fig reads your Google Analytics data so you can see which pages and sources are bringing people to your site before a call.
Key facts
What you can do with Google Analytics in Go Fig
Your website shows what prospects cared about before they ever talked to you. Go Fig reads your Google Analytics data, including traffic sources, campaigns, and the pages people visit. Before a call, you can see which campaigns and pages are drawing interest and shape the conversation around them. Celeste, Go Fig's AI analyst, can answer questions about your site traffic in plain words. Go Fig only reads from Google Analytics and never changes your settings.
Where interest is coming from
Ask Celeste which sources and campaigns send visitors to your site, and bring that into your next conversation with marketing.
Context for your brief
Site activity sits beside your deals, so your brief carries more than what is in the CRM without you opening Google Analytics.
What Go Fig reads from Google Analytics
How to connect Google Analytics
Sign in with Google
Sign in with a Google account that can view your Google Analytics property (OAuth). Go Fig asks only for permission to read.
Go Fig brings in your site data
Go Fig reads sessions, events, traffic sources, and pages. It brings in past records on the first connection, then keeps them current.
Connect your CRM too
Site data is most useful next to your deals. If your CRM is connected, Celeste can work across both.
Ask about your traffic
Ask Celeste about a page or campaign you know to check the data came through as expected. A solutions engineer can help if something looks off.
Questions about Go Fig + Google Analytics
Will Go Fig bring more visitors or leads to our site?
No. Go Fig works the pipeline you already have. Reading your analytics data gives you context before a call, it does not drive traffic.
Can Go Fig change our Google Analytics setup?
No. The connection is read only. Go Fig never edits your properties or settings.
Who should sign in?
Someone whose Google account can view your Google Analytics property, usually a person on your marketing team.
Where does our Google Analytics data live?
Go Fig keeps a copy in its secured Google Cloud storage in the US, walled off from every other company's data.
How often does it update?
Once a day by default, at a time your team sets. Larger plans can update it every hour or every 15 minutes.
Ready to connect Google Analytics?
A solutions engineer connects it with you on the call. Then you see Go Fig work on your own data.