Search spend next to revenue
Cost by campaign and keyword sits in the same dashboard as revenue from your CRM or books, so the budget conversation starts from one set of numbers.
Go Fig + Google Ads
Go Fig reads your Google Ads campaigns, keywords, and costs so search spend sits next to revenue in your dashboards, scheduled reports, and Celeste.
Key facts
What you can do with Google Ads in Go Fig
Google Ads tells marketing what each click cost. It does not tell the owner what those clicks turned into. Go Fig reads your Google Ads campaigns, keywords, and costs and puts them beside the rest of your company's data. With your CRM or accounting system connected too, one dashboard can show search spend next to the revenue it was meant to bring in. Celeste, Go Fig's AI analyst, can tell you which keywords cost the most last quarter and what they drew. When your CRM records which campaign a contact came from, the person taking the first call can see the search behind it. Go Fig only reads from Google Ads and never changes a campaign, bid, or budget.
Plain answers on keywords and cost
Ask Celeste which keywords drew clicks but no conversions this month, or how cost per conversion moved since last quarter.
Know what they searched for
When your CRM records which campaign a contact came from, you can see the campaign and keywords behind it and open the call on that need.
What Go Fig reads from Google Ads
How to connect Google Ads
Sign in with Google
Sign in with the Google account that has access to your Google Ads accounts (OAuth). Go Fig asks only for permission to read.
Go Fig brings in your campaigns
Go Fig reads campaigns, ad groups, keywords, ads, and their results. It brings in past records on the first connection, then keeps them current.
Connect your CRM too
Search cost means more next to the customers it brought in. If your CRM is connected, Celeste can work across both.
Ask about a campaign
Ask Celeste about a campaign or keyword you know to check the data came through as expected. A solutions engineer can help if something looks off.
Questions about Go Fig + Google Ads
Will Go Fig bring me new leads from Google Ads?
No. Go Fig works the pipeline you already have. It shows what your search campaigns cost next to what came of them, and it does not run or change your ads.
Can Go Fig change our campaigns, bids, or budgets?
No. The connection is read only. Go Fig never creates, edits, or pauses anything in Google Ads.
Who should sign in?
Someone whose Google account can see your company's Google Ads accounts, usually a person on your marketing team.
Where does our Google Ads data live?
Go Fig keeps a copy in its secured Google Cloud storage in the US, walled off from every other company's data.
How often does it update?
Once a day by default, at a time your team sets. Larger plans can update it every hour or every 15 minutes.
Ready to connect Google Ads?
A solutions engineer connects it with you on the call. Then you see Go Fig work on your own data.