Eventbrite + Go Fig

MarketingSales

Connect Eventbrite to Go Fig for event analytics, ticket sales reporting, and attendee insights.

Eventbrite runs ticketing for conferences, training programs, concerts, fundraisers, and member events, but the native reporting treats each event as an island. Rolling up multi-event economics, attributing registrations back to the marketing spend that drove them, or measuring repeat attendance across an annual program all require CSV exports and spreadsheet gymnastics. Go Fig connects to the Eventbrite API v3, pulls every event, order, attendee, and payout into your Financial Intelligence Graph, and joins it to CRM, accounting, and marketing data so Celeste can answer questions Eventbrite's dashboards cannot, true event P&L, cohort attendance, attribution, and member lifetime value.

Connect Eventbrite See All Integrations

Key facts

Sync grain: Order, attendee, and check-in level
Multi-organization: Multiple Eventbrite orgs on one token
Fee breakdown: Gross, fees, taxes, and payouts separated
Custom questions: All checkout survey fields synced
Refresh cadence: Hourly for orders, 15m for live check-ins

SOC 2 Type II · All integrations

What you can do with Eventbrite data in Go Fig

True event P&L

Combine ticket revenue, Eventbrite fees, and payouts with venue, catering, speaker, and marketing costs from accounting to produce the event-level contribution margin that organizers actually budget against.

Attendee cohort and repeat-attendance analysis

Track attendees across events, identify repeat attendees, and measure conversion to paid membership or higher-tier events. Surfaces the member lifetime value story that single-event reports miss.

Marketing attribution for registrations

Join registration timestamps to ad platform, email, and CRM activity so you know which campaigns produced registrations that actually attended, not just registered.

Data available from Eventbrite

Go Fig extracts and normalizes the following data from your Eventbrite account:

Events

Orders

Attendees

Tickets and ticket classes

Payouts and fees

Refunds and cancellations

Promo and discount codes

Venues

Organizers

Categories and formats

Question responses (survey fields)

Check-in records

How to connect Eventbrite

Create a Go Fig Eventbrite user (recommended)

Provision a dedicated Eventbrite user and add it to your organization with event-manager permission. This keeps the API token separable from human users so access can be rotated without breaking dashboards when someone leaves.

Generate a private token or authorize OAuth

For single-organizer setups, generate a Private Token in Eventbrite Account Settings and paste it into Go Fig. For multi-user organizations, complete the OAuth flow so Go Fig inherits the organizer memberships it needs. Go Fig validates against the /users/me endpoint before storing.

Pick organizations and historical window

Eventbrite tokens can see multiple organizations (a parent company and subsidiary brands, for example). Pick which to sync. Historical backfill goes back to the first event on the account, three years is typical for rebuilding annual cohort trends.

Join to accounting and CRM

If QuickBooks, Xero, HubSpot, or Salesforce is connected, Go Fig auto-matches attendees to CRM contacts and payouts to accounting deposits on the same transaction date. Celeste's starter flows then produce the event P&L and the repeat-attendee cohort view with no manual plumbing.

Authentication: OAuth 2.0 for multi-user organizations or Private Token (Personal OAuth Token) for single-organizer accounts. Tokens are scoped to one Eventbrite user and inherit that user's organization membership, so provisioning a dedicated service user for Go Fig keeps access auditable across events.

Common Questions About Eventbrite Integration

How does Go Fig handle Eventbrite fees and payouts?

Each order is split into gross ticket revenue, Eventbrite fees, payment processing fees, and tax. Go Fig preserves all four as separate columns so you can report gross versus net revenue cleanly. Payouts are synced as their own entity and matched to the accounting deposits in QuickBooks, NetSuite, or Xero, which is how most organizers reconcile Eventbrite to the bank account.

Are custom checkout questions available?

Yes. Any custom question added to an event (company name, dietary preference, job title, referral source) syncs as a column on the attendee record. Referral-source questions are the most common use case for attribution analysis, since they are often the only self-reported channel signal available.

Can Go Fig track attendees across multiple events?

Yes. Attendees are deduplicated on email across events, so an annual customer event, a monthly webinar series, and a one-off training all roll up to a single attendee-journey record. Combined with CRM data, this produces the member lifetime view that single-event Eventbrite reporting cannot assemble.

How does Go Fig handle refunds and cancellations?

Refunded orders retain the original order record with a refund_amount and refund_date, rather than being removed. Cancellations are flagged separately. This matters for honest event-level contribution reporting, revenue lines that quietly disappear from native Eventbrite exports when a refund is issued stay visible in Go Fig.

How current is Eventbrite data inside Go Fig?

Hourly incremental sync for orders and attendees, every three hours for event metadata. Check-in data refreshes every 15 minutes during an active event so live dashboards reflect who actually showed up. Full reindex runs nightly to catch late refunds and attendee edits.