LinkedIn Ads + Go Fig
Connect LinkedIn Ads to Go Fig for B2B advertising analytics and ROI measurement.
LinkedIn Ads is the most expensive line in a mid-market B2B paid budget, with CPMs commonly 5 to 10x Google and Meta, which means finance scrutiny on LinkedIn spend is disproportionate to its share of traffic. The problem is that LinkedIn's native reporting stops at leads, form fills, and website conversions, none of which map cleanly to closed-won ARR on a 60 to 180 day sales cycle. Go Fig connects via the LinkedIn Marketing API v202501, lands campaign group, campaign, creative, and lead-gen-form data in your Financial Intelligence Graph, and joins on company name, domain, and email to opportunities in your CRM and invoices in your accounting system. Celeste and your AI financial analysts can then produce account-based ROAS for ABM campaigns, true CAC on long sales cycles, and a sponsored-content versus message-ads versus lead-gen-forms comparison that finance can take to the board. Firmographic targeting data (company, industry, job function, seniority) flows through as native columns so CAC by ICP segment is a first-class metric.
Key facts
- API
- LinkedIn Marketing API v202501
- Grain
- Campaign group, campaign, creative, lead-gen form
- Firmographics
- Company, industry, job function, seniority
- Sync cadence
- Hourly incremental
- Multi-account
- Multiple Ad Accounts per Business Manager
What you can do with LinkedIn Ads data in Go Fig
Account-based ROAS for ABM
Join LinkedIn campaigns targeting specific company lists to CRM opportunities and invoices by company domain, producing true account-level ROAS for the ABM line on long B2B sales cycles.
Lead-gen-form to closed-won CAC
Connect LinkedIn Lead Gen Form submissions to downstream deals in HubSpot or Salesforce and invoices in your accounting system, so the full click-to-cash path is measured instead of stopping at lead volume.
ICP-segment CAC
Break CAC down by LinkedIn's firmographic targeting (industry, company size, job function, seniority) to see which ICP segments actually close, not just which ones click.
Data available from LinkedIn Ads
Go Fig extracts and normalizes the following data from your LinkedIn Ads account:
How to connect LinkedIn Ads
Authorize via LinkedIn OAuth
Click Connect LinkedIn Ads in Go Fig to trigger the LinkedIn OAuth flow. Sign in with a LinkedIn account that has at least Campaign Manager or Account Manager access to the Ad Accounts you want to sync. Read-only scopes (r_ads, r_ads_reporting) are requested. Go Fig never modifies bids or budgets.
Select Ad Accounts and campaign groups
LinkedIn Business Manager can contain multiple Ad Accounts across brands, business units, or regional markets. Pick which Ad Accounts belong in finance reporting and which campaign groups roll up under each brand or product line. Agency-managed accounts can be connected via the agency's access grant.
Configure Lead Gen Form routing
If you run LinkedIn Lead Gen Forms, pick which forms flow into Go Fig and how their submissions should map to CRM contact records. Go Fig captures form-response fields as native columns so ABM-qualified leads can be filtered by firmographic criteria inside the Financial Intelligence Graph.
Join to CRM and revenue for closed-loop ROAS
If HubSpot, Salesforce, or your accounting connector is live, Go Fig joins LinkedIn lead and company data to CRM opportunities and invoices on domain, company name, and email. The LinkedIn starter dashboard populates on first sync with account-based ROAS, ICP-segment CAC, and a sponsored-content-versus-message-ads payback comparison.
Authentication: OAuth 2.0 via LinkedIn Marketing Developer Platform. Scopes requested are r_ads, r_ads_reporting, and r_organization_social. Connection is scoped to specific Ad Accounts inside a LinkedIn Business Manager. For agency-managed accounts, the agency grants Go Fig access to the client Ad Account without sharing admin credentials.
Common Questions About LinkedIn Ads Integration
How does Go Fig attribute LinkedIn spend on B2B sales cycles longer than 90 days?
Most B2B deals sourced from LinkedIn close 60 to 180 days after the first click, which means LinkedIn's default 7 or 30-day attribution windows dramatically under-report ROAS. Go Fig stores raw LinkedIn lead, company, and conversion data permanently and joins it to CRM opportunities by domain and company name with no attribution window cutoff. When a deal closes six months after the ad, Celeste still credits the LinkedIn campaign that originated it, producing a fair long-cycle ROAS.
Can Go Fig measure account-based ROAS on ABM campaigns?
Yes. LinkedIn's company targeting and matched audience data flows through to Go Fig at the account level, and joins to your CRM's account records by domain. Spend, impressions, and engagement against specific target accounts are reconciled against opportunity creation and closed-won revenue, producing ROAS per target account and per ABM list. Dark-funnel exposure (impression-only, no click) is captured as a leading indicator rather than credited conversion.
What is the historical backfill limit for LinkedIn Ads data?
The LinkedIn Marketing API supports historical data back to the Ad Account's creation date on most report types, typically 3 to 5 years for mid-market accounts. Go Fig backfills 24 months by default for year-over-year comparisons and stores the data permanently. Sync cadence after backfill is hourly for spend and daily for fully-attributed conversion data.
How is LinkedIn spend reconciled to the LinkedIn invoice?
LinkedIn bills monthly on standard accounts and on usage thresholds for larger spenders. Go Fig rolls up daily cost data to the billing period and reconciles against the invoiced amount within 0.5 percent rounding. Credits and invalid-click refunds settle on a lag of up to 45 days and are captured automatically. Currency is normalized to your reporting currency at the daily exchange rate.
Does Go Fig capture Lead Gen Form custom questions?
Yes. Standard LinkedIn Lead Gen Form fields (name, email, company, job title) plus any custom questions you configure are pulled as native columns in the Financial Intelligence Graph. This is typically how B2B finance teams filter LinkedIn leads by qualification criteria (budget range, timing, use case) before attributing them to the paid-media budget.
Related Marketing integrations
Other systems Go Fig connects into the Financial Intelligence Graph, often alongside LinkedIn Ads.
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