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Go Fig + Mailchimp

Go Fig reads your Mailchimp audiences and campaigns so you know which of your contacts opened the team's last email before you follow up.

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Key facts

Marketing
How you connect
Sign in with your Mailchimp account (OAuth)
Access
Read only, never sends email
How often it updates
Once a day by default, faster on larger plans
Where it's stored
Go Fig's secured Google Cloud storage in the US

What you can do with Mailchimp in Go Fig

Your team sends newsletters and announcements from Mailchimp, and those emails land in the inboxes of the people you are working. Go Fig brings the campaign activity in next to your deals. Celeste, Go Fig's AI analyst, can tell you who opened or clicked before you write to them. Go Fig only reads from Mailchimp and never sends email through it.

Know who opened before you follow up

See whether a contact opened or clicked the team's last campaign, so your follow-up picks up where that email left off.

Email activity next to deals

Keep newsletter and campaign activity in the same place as your pipeline, instead of logging in to Mailchimp to check.

Plain answers on campaigns

Ask Celeste which recent campaigns got the most clicks from accounts you are working.

What Go Fig reads from Mailchimp

Audiences and subscribers Campaigns (regular, A/B, RSS) Automated emails Segments and tags Custom audience fields Opens, clicks, bounces, and unsubscribes E-commerce orders Revenue by campaign Landing pages and signup forms Postcards and ads Clicks by link Subscriber activity

How to connect Mailchimp

Sign in with Mailchimp

Connect Mailchimp in Go Fig and sign in with your Mailchimp account (OAuth). Use an account that can see the audiences you want Go Fig to read. Go Fig asks for read access only.

Let the first sync finish

Go Fig brings in past records on the first connection, then keeps them current. Go Fig keeps a copy in its secured Google Cloud storage in the US, walled off from every other company's data.

Set how often it updates

It updates once a day by default, at a time your team sets. Larger plans can update it every hour or every 15 minutes.

Check a contact before you write

Once the data is in, ask Celeste whether a contact opened or clicked the team's recent emails before you draft a follow-up.

Questions about Go Fig + Mailchimp

Will Go Fig send emails from our Mailchimp account?

No. The connection is read only. Go Fig never sends email through Mailchimp, and a follow-up it drafts for you waits for your OK in your Feed.

Can I see whether a contact opened our last newsletter?

Yes. Opens and clicks come in with the campaign data, so you can check a contact's activity before you reach out.

How often does the Mailchimp data update?

Once a day by default, at a time your team sets. Larger plans can update it every hour or every 15 minutes.

Where is our Mailchimp data kept?

Go Fig keeps a copy in its secured Google Cloud storage in the US, walled off from every other company's data.

Does Go Fig change our audiences or lists?

No. Go Fig reads audiences, tags, and campaigns but never adds, removes, or edits a subscriber.

Ready to connect Mailchimp?

A solutions engineer connects it with you on the call. Then you see Go Fig work on your own data.

Schedule a demo