Campaign revenue next to the books
Mailchimp's revenue by campaign and e-commerce orders sit in the same dashboard as revenue from your accounting system, so email is judged on the same numbers as everything else.
Go Fig + Mailchimp
Go Fig reads your Mailchimp audiences, campaigns, and revenue by campaign so email results sit next to your sales and your books in dashboards and Celeste.
Key facts
What you can do with Mailchimp in Go Fig
Your team sends newsletters, announcements, and store emails from Mailchimp. Mailchimp knows who opened and clicked, and with a connected store it tracks orders and revenue by campaign. Go Fig brings all of it into the same place as your CRM and accounting system, so email results show up in the dashboards and scheduled reports the business already reads. Celeste, Go Fig's AI analyst, can tell you which campaigns Mailchimp credits with the most store revenue last quarter, or who opened the team's last email before you write to them. Go Fig only reads from Mailchimp and never sends email through it.
Email results every month
Opens, clicks, unsubscribes, and revenue by campaign arrive as a scheduled report on the day you pick, with no export from Mailchimp.
Know who opened before you follow up
See whether a contact opened or clicked the team's last campaign, so your follow-up picks up where that email left off.
What Go Fig reads from Mailchimp
How to connect Mailchimp
Sign in with Mailchimp
Connect Mailchimp in Go Fig and sign in with your Mailchimp account (OAuth). Use an account that can see the audiences you want Go Fig to read. Go Fig asks for read access only.
Let the first sync finish
Go Fig brings in past records on the first connection, then keeps them current. Go Fig keeps a copy in its secured Google Cloud storage in the US, walled off from every other company's data.
Set how often it updates
It updates once a day by default, at a time your team sets. Larger plans can update it every hour or every 15 minutes.
Check a recent campaign
Once the data is in, ask Celeste how the team's last campaign did, or whether a contact you know opened or clicked it.
Questions about Go Fig + Mailchimp
Will Go Fig send emails from our Mailchimp account?
No. The connection is read only. Go Fig never sends email through Mailchimp, and a follow-up it drafts for you waits for your OK in your Feed.
Can I see whether a contact opened our last newsletter?
Yes. Opens and clicks come in with the campaign data, so you can check a contact's activity before you reach out.
How often does the Mailchimp data update?
Once a day by default, at a time your team sets. Larger plans can update it every hour or every 15 minutes.
Where is our Mailchimp data kept?
Go Fig keeps a copy in its secured Google Cloud storage in the US, walled off from every other company's data.
Does Go Fig change our audiences or lists?
No. Go Fig reads audiences, tags, and campaigns but never adds, removes, or edits a subscriber.
Ready to connect Mailchimp?
A solutions engineer connects it with you on the call. Then you see Go Fig work on your own data.