Comparison
Gong records and transcribes your calls, helps managers coach from them, and forecasts revenue. Go Fig does not record calls, coach, or forecast. It is a sales admin that keeps your deals current and drafts your follow-ups between calls. So the question is which problem you have. Managers who want to hear every call need something like Gong. A rep buried in admin needs something like Go Fig.
At a glance
What each one is for
A revenue AI platform built on recording customer conversations. It records and transcribes calls, meetings, and emails, helps managers coach reps, forecasts revenue, and sells a set of AI agents that fill in CRM fields, review deals, and draft follow-up emails.
The sales admin for account executives at IT MSPs. It does the follow-through your CRM's AI only suggests, from your calls, inbox, and CRM, and nothing goes out until you approve it.
Side by side
| What you need | Gong | Go Fig |
|---|---|---|
| What it is | A revenue AI platform for recording calls, coaching, forecasting, and AI agents | A sales admin that works inside your CRM. It is not a CRM |
| Your CRM | Built-in two-way connections to Salesforce, HubSpot, and Microsoft Dynamics, one CRM at a time. Other CRMs send data in through its CRM API | Stays the one you have. Go Fig works with HubSpot, Salesforce, Pipedrive, Zoho CRM, Attio, Go High Level, and all other major CRMs |
| Sales calls | Records and transcribes calls, meetings, and emails from Zoom, Microsoft Teams, Google Meet, Webex, and other meeting tools | Reads the calls logged in your CRM and transcripts from Fathom, Fireflies, Otter, or Dialpad. It does not record calls |
| Call coaching | Managers review real calls and give feedback. AI agents score rep calls and turn past calls into role-play practice | Not offered |
| Keeping deals current | Sends calls, emails, and activities to your CRM. Its AI Data Extractor fills in the CRM fields an admin picks, with no rep input | Logs notes, stages, and next steps after your OK. A nightly check flags deals with no next step, past close dates, and missing amounts |
| Follow-ups | Drafts a follow-up email from the call for the rep to review and edit. Sending from Gong needs a Gong Engage license | Drafts the email from what was said on the call. It waits for your OK and sends from your own Gmail or Outlook |
| PSA connection | A partner-built ConnectWise connector is listed in Gong's partner directory | No PSA connector today. Your PSA stays your PSA |
| Approval | Reps review follow-up drafts. CRM fields from the AI Data Extractor update on their own once an admin tests and publishes it | Every action starts out waiting for your OK. You let one task at a time run on its own and can take it back anytime |
| Cost | Per user plus a platform fee, quoted through a form. No prices on its site | Starter is from $149 a month. Team and Enterprise are quoted on a demo |
Last reviewed October 26, 2026. Everything here about Gong comes from Gong's own public pages, listed below. Features change, so check their site before you decide.
Where they win
When the job is hearing, coaching, and forecasting from every customer conversation. That is what Gong is built for, and Go Fig does none of it.
Go Fig's job
Go Fig is the sales admin for account executives at IT MSPs. It works in the CRM your team already sells from, including HubSpot, Salesforce, and all other major CRMs.
Notes, stages, and next steps land on the right deal after a call or a client email. Each change waits for your OK.
Every night it flags deals with no next step, close dates that already passed, and missing amounts.
Written from what was said on the call, in your voice. It sends from your own Gmail or Outlook after you approve it.
Every action waits for your OK at first. You pick which tasks run on their own.
Go Fig does not replace your PSA and has no PSA connector. ConnectWise, Autotask, or HaloPSA keeps running tickets, agreements, and billing, and Go Fig works the sales pipeline beside it.
It does not build quotes either. Quoting stays in your quoting tool or your PSA.
Using both
Not directly today. Both can work against the same CRM, but Go Fig does not read the calls Gong records. Go Fig reads transcripts from Fathom and Dialpad, and from the recap emails Otter, Fireflies, and Read AI send.
If your team runs Gong, Go Fig still reads the calls and email logged in your CRM. It adds a 7 AM brief, a nightly check for deals with no next step, close dates that already passed, and missing amounts, and check-ins on deals that went quiet. It drafts follow-ups that wait for your OK and send from your own Gmail or Outlook.
Gong also drafts follow-ups and fills in CRM fields. If Gong already covers the admin for your team, a second tool may not be worth it.
It depends on what your managers need. Gong is built to record every call, coach reps from them, and forecast from what customers said. If a sales manager wants to listen back and coach, that is Gong's job. If you are a team of 3 to 10 AEs and the real problem is that notes, next steps, and follow-ups keep slipping between calls, a notetaker plus a sales admin like Go Fig may cover it. Gong quotes its price per user plus a platform fee, so ask for a quote sized to your team.
No. Go Fig does not record calls. It reads transcripts from Fathom and Dialpad, the recap emails from Otter, Fireflies, and Read AI, and the calls already logged in your CRM.
Not today. Go Fig does not connect to Gong. It still reads what Gong sends to your CRM as logged calls and activity, but not Gong's transcripts.
Both, in different ways. Gong sends calls, emails, and activities to your CRM, and its AI Data Extractor fills in the fields an admin chooses without the rep doing anything. Go Fig logs notes, stages, and next steps, and each change waits for your OK until you let that kind of change run on its own.
Gong's partner directory lists a ConnectWise connector built by a partner. Go Fig has no PSA connector today, so your PSA stays your PSA.
No. Your PSA keeps running tickets, agreements, and billing. Go Fig works the sales pipeline in your CRM beside it, and it has no PSA connector today.
Starter is from $149 a month, and a solutions engineer sets it up with you on a demo. Team and Enterprise are quoted on that same call.
A solutions engineer connects your CRM and inbox with you in a 30-minute demo.