What MADDOX is for
An AI-powered CRM built for MSPs and IT service businesses. It records and transcribes calls, coaches reps live on calls, and answers questions about your deals with the sources behind them. Quotes and proposals are built in.
Comparison
Go Fig vs MADDOX
MADDOX is an AI-powered CRM built for MSPs, with calls recorded and coached inside it. Go Fig is a sales admin that works inside the HubSpot or Salesforce you already have. Choose MADDOX to change CRMs. Choose Go Fig to keep yours current without moving.
At a glance
What each one is for
What is the difference between MADDOX and Go Fig?
What Go Fig is for
The sales admin for account executives at IT MSPs. Its agents log calls and email to HubSpot or Salesforce, keep deals current, and draft follow-ups that wait for your approval.
Side by side
How do MADDOX and Go Fig compare?
| What you need | MADDOX | Go Fig |
|---|---|---|
| What it is | An AI-powered CRM built for MSPs and IT service businesses | A sales admin that works inside HubSpot or Salesforce. It is not a CRM |
| Your CRM | It is the CRM. Moving from HubSpot uses its mapped imports | Stays HubSpot or Salesforce. Attio, Zoho CRM, and Go High Level also connect |
| Sales calls | Records softphone calls automatically and meetings you upload, then transcribes them | Reads the calls logged in your CRM and transcripts from Fathom or Dialpad. It does not record calls |
| Call coaching | Live coaching on calls, call scoring against your rubric, and 1 on 1 prep | Not offered |
| Keeping deals current | Calls become activities and last-contacted dates on their own. Deals carry stage exit criteria | Logs notes, stages, and next steps after your OK. A nightly check flags deals with no next step, past close dates, and missing amounts |
| Follow-ups | Its AI can propose a follow-up task for a person to approve | Drafts the email from what was said on the call. It waits for your OK and sends from your own Gmail or Outlook |
| Quotes and proposals | Quotes and proposals with price books, bundles, and templates | Does not build quotes. The Team plan drafts proposals and SOWs from email, the CRM, or a PDF |
| PSA connection | ConnectWise and Autotask connectors in early access, syncing companies and agreements | No PSA connector today. Your PSA stays your PSA |
| Approval | Its AI proposes changes, and nothing happens until a person approves | Every action waits for your OK until you let that action run on its own |
| Cost | No published price list. Access is by invitation | Starter is from $149 a month. Team and Enterprise are quoted on a demo |
Last reviewed October 7, 2026. Everything here about MADDOX comes from MADDOX's own public pages, listed below. Features change, so check their site before you decide.
Where they win
Where MADDOX is the better choice
When you want to change CRMs to one built for MSPs, with calls recorded and coached inside it. Go Fig is not a CRM, and it does not record or coach calls.
Go Fig's job
Where Go Fig fits
Go Fig is the sales admin for account executives at IT MSPs. It works in the HubSpot or Salesforce your team already sells from.
Keeps the CRM current
Notes, stages, and next steps land on the right deal after a call or a client email. Each change waits for your OK.
Catches what slips
Every night it flags deals with no next step, close dates that already passed, and missing amounts.
Drafts the follow-up
Written from what was said on the call, in your voice. It sends from your own Gmail or Outlook after you approve it.
Asks before it acts
Every action waits for your OK at first. You pick which tasks run on their own.
Go Fig does not replace your PSA and has no PSA connector. ConnectWise, Autotask, or HaloPSA keeps running tickets, agreements, and billing, and Go Fig works the sales pipeline beside it.
It does not build quotes either. Quoting stays in your quoting tool or your PSA.
Using both
Can you use MADDOX and Go Fig together?
Not in a way that makes sense today. MADDOX is the CRM itself, and Go Fig works inside HubSpot or Salesforce. Go Fig has no MADDOX connector, so a team that moves to MADDOX would not run Go Fig on top of it.
So the real question is whether to change CRMs. If your team wants a CRM built for MSPs with calls recorded and coached inside it, look at MADDOX. If your team is staying in HubSpot or Salesforce and wants the admin done there, that is the job Go Fig does.
Questions about Go Fig and MADDOX
Is MADDOX a CRM?
Yes. MADDOX describes itself as an AI-powered CRM built for MSPs and IT service businesses. Choosing it means moving your contacts, companies, deals, and activity history into it.
Does Go Fig record or coach sales calls like MADDOX?
No. Go Fig does not record calls or coach reps. It reads the calls already logged in your CRM and transcripts from Fathom or Dialpad, then drafts the CRM note and the follow-up for your OK.
Does Go Fig work with MADDOX?
No. Go Fig works in HubSpot or Salesforce, and Attio, Zoho CRM, and Go High Level also connect. There is no MADDOX connector.
Which one connects to ConnectWise or Autotask?
MADDOX lists ConnectWise and Autotask connectors in early access that sync companies and agreements. Go Fig has no PSA connector today.
Does either one act without approval?
Both say no. MADDOX says nothing its AI proposes happens until a person approves. Go Fig holds every action for your OK until you choose to let that action run on its own.
Does Go Fig replace our PSA?
No. Your PSA keeps running tickets, agreements, and billing. Go Fig works the sales pipeline in HubSpot or Salesforce beside it, and it has no PSA connector today.
What does Go Fig cost?
Starter is from $149 a month, and a solutions engineer sets it up with you on a demo. Team and Enterprise are quoted on that same call.
See Go Fig on your own deals
A solutions engineer connects your CRM and inbox with you in a 30-minute demo.