Comparison
HubSpot Sales Hub is the CRM, with AI that suggests deal updates and drafts follow-ups on higher plans. Go Fig is not a CRM. It is a sales admin that works inside the HubSpot you already have. So this is not a switch. The question is whether HubSpot's own AI already does enough for your team.
At a glance
What each one is for
HubSpot's sales software, paired with its Smart CRM. It covers deal pipelines, a dialer that logs calls to the CRM, meeting notes, forecasting, and AI that suggests CRM updates and drafts follow-ups. Quoting comes through HubSpot's Revenue Hub.
The sales admin for account executives at IT MSPs. Its agents log calls and email to HubSpot or Salesforce, keep deals current, and draft follow-ups that wait for your approval.
Side by side
| What you need | HubSpot Sales Hub | Go Fig |
|---|---|---|
| What it is | HubSpot's sales software, paired with its Smart CRM | A sales admin that works inside HubSpot or Salesforce. It is not a CRM |
| Your CRM | It is the CRM. HubSpot says Sales Hub can also run beside an existing CRM | Stays HubSpot or Salesforce. Attio, Zoho CRM, and Go High Level also connect |
| Sales calls | A dialer that logs calls to the CRM. Call recording and transcription start at Professional, and HubSpot Notetaker captures meetings | Reads the calls logged in your CRM and transcripts from Fathom or Dialpad. It does not record calls |
| Call coaching | Conversation intelligence brings customer conversations into the CRM to support coaching | Not offered |
| Keeping deals current | Deal progression reads emails, calls, and meeting transcripts and suggests CRM updates and next steps, on Professional and Enterprise | Logs notes, stages, and next steps after your OK. A nightly check flags deals with no next step, past close dates, and missing amounts |
| Follow-ups | Deal progression drafts replies for reps to review and send. Breeze Assistant drafts emails on every HubSpot subscription | Drafts the email from what was said on the call. It waits for your OK and sends from your own Gmail or Outlook |
| Quotes and proposals | Quotes through Revenue Hub, which needs a Revenue Hub seat | Does not build quotes. The Team plan drafts proposals and SOWs from email, the CRM, or a PDF |
| E-signature and payments | Billing and payment collection through Revenue Hub | Not offered |
| PSA connection | An app on the ConnectWise Marketplace syncs HubSpot with ConnectWise PSA one way or both ways | No PSA connector today. Your PSA stays your PSA |
| Approval | Reps review, edit, or reject deal progression suggestions before they reach the CRM | Every action waits for your OK until you let that action run on its own |
| Cost | A free tier, then Starter, Professional, and Enterprise plans published on its site | Starter is from $149 a month. Team and Enterprise are quoted on a demo |
Last reviewed October 8, 2026. Everything here about HubSpot Sales Hub comes from HubSpot Sales Hub's own public pages, listed below. Features change, so check their site before you decide.
Where they win
When the AI in your Sales Hub plan already covers the admin. HubSpot builds deal suggestions and follow-up drafts into the CRM itself, and one vendor is simpler than two.
Go Fig's job
Go Fig is the sales admin for account executives at IT MSPs. It works in the HubSpot or Salesforce your team already sells from.
Notes, stages, and next steps land on the right deal after a call or a client email. Each change waits for your OK.
Every night it flags deals with no next step, close dates that already passed, and missing amounts.
Written from what was said on the call, in your voice. It sends from your own Gmail or Outlook after you approve it.
Every action waits for your OK at first. You pick which tasks run on their own.
Go Fig does not replace your PSA and has no PSA connector. ConnectWise, Autotask, or HaloPSA keeps running tickets, agreements, and billing, and Go Fig works the sales pipeline beside it.
It does not build quotes either. Quoting stays in your quoting tool or your PSA.
Using both
Yes. Go Fig is not a CRM and does not replace HubSpot. It works inside the HubSpot your team already sells from, so your deals, contacts, and history stay in HubSpot.
Go Fig adds a nightly check that flags deals with no next step, close dates that already passed, and missing amounts. It drafts follow-ups in your voice from what was said on the call and sends them from your own Gmail or Outlook after you approve. It reads transcripts from Fathom or Dialpad, and you choose action by action what runs on its own.
HubSpot lists deal progression on Sales Hub Professional and Enterprise. If your plan includes it, run both on a few of your own deals before you add a second tool.
Some of it, yes. On Sales Hub Professional and Enterprise, deal progression reads emails, calls, and meeting transcripts, suggests CRM updates and next steps, and drafts replies that reps review. Breeze Assistant comes with every HubSpot subscription and drafts emails. If that covers your team, you may not need Go Fig. Go Fig adds a nightly check for deals with no next step, past close dates, and missing amounts, and it reads transcripts from Fathom or Dialpad.
No. Go Fig is not a CRM. HubSpot stays the system your team sells from, and Go Fig works inside it. Go Fig also works inside Salesforce.
It logs notes, stages, and next steps on your deals. Each change waits for your OK until you choose to let that kind of change run on its own.
HubSpot's deal progression drafts replies that reps review and send. Go Fig drafts the follow-up in your voice from what was said on the call, waits for your OK, and sends it from your own Gmail or Outlook.
An app on the ConnectWise Marketplace syncs HubSpot with ConnectWise PSA one way or both ways. Go Fig has no PSA connector today.
No. Your PSA keeps running tickets, agreements, and billing. Go Fig works the sales pipeline in HubSpot or Salesforce beside it, and it has no PSA connector today.
Starter is from $149 a month, and a solutions engineer sets it up with you on a demo. Team and Enterprise are quoted on that same call.
A solutions engineer connects your CRM and inbox with you in a 30-minute demo.